The Chocolatier's Shop - Callebaut

After the success of The Chocolatier's Kitchen, this second Callebaut book, The Chocolatier's Shop, brings a refreshing practical element into the picture. It serves as a guide for aspiring chocolatiers and confectioners, focusing on how to start or scale your business.

This book lists the many topics and questions you'll encounter when setting up a new chocolate business: How do I build or further expand my brand? Which products do I include in my assortment? How do I deal with staff and customers? Which tools do I absolutely need? How do I manage my stock?

It also tackles the most common challenges, doubts and hurdles a first-time entrepreneur is confronted with. But besides offering theory alongside a practical framework, it shares real-life stories to inspire you to follow your dream. You will find first-hand recollections of 25 internationally renowned and successful chocolatiers, who gave us a sneak peek into their businesses and how they got started. They have shared the good (and the not so good) experiences throughout their entrepreneurial journeys, explaining how they tackled challenges, and the choices they made along the way.

Side-by-side,  The Chocolatier's Kitchen and The Chocolatier's Shop make a complete toolbox for every confectioner who wants to grow and build a successful business.